Free tool · The Search Bar

Brand Clarity Check

Google, ChatGPT and other AI tools can only recommend you if your words make it obvious what you are. Paste your homepage text, About section or Instagram bio and get a clarity score in seconds.

Who you areWhat you sellWhere you areWho it's forProof & plain words

Your brand

Example filled in

What search engines and AI can pick out

Crossed out = vague words that tell them nothing
Unlock your full report

Get your fixes and an AI-ready rewrite of your bio

Subscribe free to The Search Bar to see exactly what to change and a one-sentence description AI tools can quote. Every week: plain-English ways to get found on Google, ChatGPT and AI search.

Free. Unsubscribe anytime. Already a subscriber? Enter your email anyway. You won't be added twice.

Questions about the Brand Clarity Check

What does the Brand Clarity Check measure?

It scores how clearly your homepage text or bio tells Google and AI tools like ChatGPT four things: who you are, what you sell, where you are and who it's for, plus whether you use real proof and plain words instead of vague phrases.

Why does clarity matter for AI search?

AI assistants recommend businesses they can describe with confidence. If your text says your category, products, location and customer plainly, AI tools can match you to questions like "best candle shop in Ojai for gifts." Vague copy gives them nothing to quote.

Is the Brand Clarity Check free?

Yes. Your score is free and instant. Subscribe free to The Search Bar to unlock your full list of fixes and an AI-ready one-sentence description.

What text should I paste in?

The first paragraph of your homepage, your About section, your Google Business Profile description or your Instagram bio. Two to six sentences works best.

Who made this tool?

Amy Will, an SEO expert with 18+ years of experience and author of Launching & Building a Brand For Dummies. She writes The Search Bar newsletter on Substack.